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ABOUT US
Name of the Venture : ICS Business Group
Personalities Behind the Group
Md. Salah Uddin
Chairman & Managing Director
ICS Business Group
Mohammed Ishaque
Technical Advisor
XENOVALLEY MODEL TOWN (BD) LTD
Engr. Misbahuddin Khan
Adviser
ICS Business Group
Capt. (Retd.) Zakir Ahmed Zakir
Corporate Director
ICS Business Group
Mahmuda Khadiza Akhter
Director (Operations)
ICS Business Group
Gazi Zahid Ahmed
Director
Integrated Computer Services Bangladesh Ltd.
Mizbah Uddin Mahfuz
Director
Concerns of the Group :
1. XENOVALLEY MODEL TOWN (BD) LTD
2. INTEGRATED COMPUTER SERVICES (BD) LTD
3. XENOVALLEY HOLDINGS LTD
4. PINK CITY FOOD & BEVERAGE LTD
5. XENOVALLEY (MALAYSIA) SDN. BHD.
6. DESIGN CARE INC
7. ICS MULTIMEDIA
Company Status : Private Limited Company
Date of Incorporation : September, 1993.
Registered Office : 49, Lake Circus, Kalabagan,
Dhanmondi,Dhaka-1205, Bangladesh.
Banker : Agrani Bank
Contact Number :
Telephone:PABX: (880-2) 9111319, 9111810, 9125809, 9133836, 8123974,
8156586.
Fax :880-2-8118513
E-mail : info@pinkcitybd.com, icsgroup@icsbdonline.com,
Web Office : http://www.pinkcitybd.com
http://www.icsbdonline.com
Background:
Our beloved motherland has got its independence more than 36 years
since now. There elapsed quite a lot of time to develop the nation.
But can we be satisfied with the level of development so far been
achieved by us? The answer is defenitely 'no'. There are countries
having been developed in a pace much faster than us although they
were lagging behind of us even some ten-twenty years ago. One of the
reason for their development in such a faster way is their
capabilities to equip science & technology and its appliances in all
spheres of their national life. So the most significant reason of
our unsatisfiable condition is that we could not adopt and equip the
appliances of science & technology in the spheres of our lives as
per the demand of the time.
Adopting the appliances of science & technology does not require
higher education or qualification. It only requires proper and
far-sighted planning and the execution of that planning with
devotion. We have got a huge number of population, from this we can
bring forth adequate number of manpower to be utilised in the highly
growing-up fields of technology. These manpower can be treated as
the 'bonus premium' of our human resource industry. But it should
also be taken into consideration that these raw manpower resource
should be undergone or trained into semi-skilled or skilled levels.
The enterprises of ICS first came into being in September 1993
incorporated as a private limited company named "Integrated Computer
Services (Bangladesh) Ltd" in Bangladesh. It was started with the
operations of computer systems like software development, hardware
design, development and marketing. After achieving a significant
level of success in its business, it expanded for launching a real
estate company in 1996. The enterpreneours behind this group are
compitent to withstand in fulfilling the demand of the current
business necessities and thus welcomed to diversify their business
fields in constructing Satellite Towns in the name of XENOVALLEY
MODEL TOWN (BD) LTD, XENOVALLEY HOLDINGS LTD. and some other
associate ventures like DESIGN CARE, TRIOD COMPUTERS INC, ICS
MULTIMEDIA etc.
Aims and Targets of the Group
The Group is aimed to enhance the awareness level of the masses to
adopt and utilize in practice the latest achievements of science and
technology for their better living. It has been trying to develop
the skills of the common people especially in the field of
technology since inception. The main target of the Group is to
utilise the resources with us effeciently. Incorporating all these
above the aims and targets of the Group has been summerized in
following lines-
"We're aimed to ensure proper and effecient utilization of the
resources by professionalism and perfect distribution of labour and
thus to attain the well-being for the humanity."
Group Overview
ICS Business Group has been launched in the early nineties. It
expedited the business opportunities in the field of information and
communication technology under the leadership of Mr. Md. Salah Uddin
as Managing Director of Integrated Computer Services (Bangladesh)
Ltd. as an IT professional of computer engineering background. He
took bold-face steps to welcome USA-based companies for utilizing
our low-cost human resources in software industries. In pursuance of
this approach ICS Bangladesh Ltd was involved in a joint venture IT
business with a USA-based company- perhaps it was the first
Bangladesh-USA joint collaboration in IT industry. After making
successful achievements in IT business, the group diversified its
wings into real estate sector. This real estate venture has
successfully completed some significant housing projects in
different areas of the city. Then the concept of ‘Xenovalley’ came
into day light with the approaches of long-term planned and
harmonious development of community life-style.
Xenovalley came into being in 1996. It was incorporated as two
private limited companies. One in the name of Xenovalley Holdings
(Pvt.) Ltd. and the other Xenovalley Model Town (Pvt.) Ltd.
Xenovalley Holdings (Pvt.) Ltd. is engaged in developing apartment
buildings while Xenovalley Model Town (Pvt.) Ltd. is engaged in
constructing planned townships at the suitable outscirts of the
crowded city area. Soon the growth of total assets has been rise up
to strong position in a very short period.
Corporate Management and Human Resources:
The Group clearly has a dynamic and inspired management. Each of the
Group companies operates as an independent entity headed by the
Chief Executive Officer or Managing Director while overall strategic
objectives and the corporate management committee sets financial
targets. To achieve targets, the group employs highly qualified and
well-trained staffs. Each operating unit has its own human resources
department, which is supported centrally by the Group’s Human
Resources Department (HRD) at the corporate head office. The HRD is
responsible for providing policy guidelines and systems to
facilitate the recruitment, development and maintenance of a high
achieving work force.
Management Excellence- dynamic strategy with far-sighted planning:
The most significant achievement of this group is supposed to be the
dynamism with far-sightedness in strategic planning. While
developing housing projects in discrete building blocks, the
management could foresee the immense necessity of providing
harmonious accommodation of the essential amenities and services for
its dwellers within the boundaries of the estate. The discrete and
isolated approach of developing ‘here and there’ building blocks of
this time will be an obvious to change into long-term integrated
housing system. Xenovalley is the first and leading real estate
Company that introduced satellite model township concept in
Bangladesh, and this has become possible only by virtue of its
excellent management. Moreover the group employs people with
excellent capability in managing cash flows and projects and
handling of economic trend to predict the market demand.
ASSOCIATE CONCERNS OF THIS GROUP
To face the challenges of the new millenium it is not sufficient to
live with the traditional betterment as are being provided within
us, rather we have to enhance the usages and utilities of our lives.
Now is the question of doing things considering the best utilisation
of the resources in the scale of time-out effeciency. At the aim of
this new orientation ICS BUSINESS GROUP was formed by some dedicated
enterprenours of this country. The Group by extending its business
wings over home and abroad is now randering its services on
different disciplines. A brief overview of the concerns of this
Group has been mentioned below-
INTEGRATED COMPUTER SERVICES (BANGLADESH) LTD
Comprising with highly skilled computer professionals it involves in
the fields of Computer System Design & Networking, Software Systems
Design & Development, Computer education etc. It has been working
under a joint colloraboration with ADVANCED COMPUTER SYSTEMS INC,
Texas, USA and also with another concern at Malaysia named ERA2000
COMPUTER SOLUTIONS SDN. BHD. Now it has been set up with the
projects of software development and export to the west Eauropean
and North American countries. A full fladged Computer Education
School is in progress to generate the professional experts in the
field of IT.
XENOVALLEY MODEL TOWN (BD) LTD
It engages a group of highly skilled professionals for the
development of Housing Complexes especially in urban areas. It
expedates the construction of housing developments in rural areas of
Bangladesh with some modalities like Model Villages, Satellite
Towns, Parks, Casinos, Resorts etc. It was established in the early
1997 and already the development work of a Satellite Model Town
named THE PINK CITY-XENOVALLEY at the north-west part of the Gulshan
Thana is in progress. THE PINK CITY-XENOVALLEY is designed with at
least 4 Blocks over more than 300 Bighas of land. This concern has
already collaborated in a Joint-Venture with a foreign (Malayasian)
Business Group named XENOVALLEY MALAYSIA SDN. BHD. for the
development of Integrated Satellite township projects over there.
XENOVALLEY HOLDINGS (PVT) LTD
The group is now significantly concerned with the pace of
development of the country especially in the urban areas. The city
areas are being developed coping up with the present limitations of
our poor infra-structure. But it is significantly required to ensure
sustainable infra-structure while developing the urban areas. This
concern has been established to serve the city dwellers with the
complete approaches of estate living. It has already managed the
development and handover of three Apartment buildings - 1) One
residential building over 10 Katha at Rd. No.63, Gulshan named
Crystal Garden (10 Apartments approximate size 2600 sft. each), 2)
One residential building at Mirpur (32 Apartments average size 1100
sft.each), 3) One residential building at Kalabagan (32 Apartments
of avg. 1700 sft. named Lake Garden 110, Lake Circus) and another
one residential building at 49, Lake Circus, Kalabagan (30
Apartments named Dizen Garden, average size 1500 sft. each). A
mini-satellite town named XENOVA VIZIOUS PARKS over approximately
200 Bighas of land at Ashulia, Dhaka is in progress.
PINK CITY FOOD & BEVERAGE LTD
It is the concern of this group which is engaged in production,
distribution and marketing of different beverages and processed
foods especially the processed fruit & vegetable snacks. The
technology and the mechinaries are originated partly from Germany
and partly from Malaysia and Taiwan. This venture is committed to
serve our seasonal fruits and some perishable vegetables to be
preserved round the air without using preservatives.
DESIGN CARE INC.
It deals with the planning and design consultancies for construction
and development works of different projects. It has been running
with highly experienced professional Engineers and Architects who
are quite conversant with various modalities of the construction
works. The fields of this concern is Landscape, Architecture and
Structural design and supervision of construction works and already
it has successfully performed the complete design and planning of
the XENOVALLEY SATELLITE TOWN and other real estate projects of this
group.
Business Wings of the Group
The Group was started with the activities of Computer training,
Software development, Hardware Assembling (Assembling of Computer
Systems) and computer aided printings. Gradually it has expanded its
activities in the fields of real estate developments, construction
and development of residential Apartments, commercial buildings,
Satellite Town etc, exports and imports, design and consultancies
etc. By now the company has attained a significant outcome in the
following fields.
Computer System Design and Networking: It involves the assembling of
computer systems and Network System as per the user's choice and
randering services for instalation and maintenance.
System Analysis and Software Development: It engages a rich computer
professionals in the fields of System Analysis, System Design,
Network Design and Installation, Software Development etc of both
home and abroad.
Computer Education: It is an ideal institution for Computer
Education. It offers different courses and disciplines in some basic
fields like Computer Science, Business Studies with the Aid of
Computer, Hardware Design, Maintenance and Trouble Shooting,
Management Information System (MIS) etc for general students. It
also offers some Bachelor Certificate Courses of foreign
universities of USA, Malayasia and Singapore.
Real Estate Development: It involves the construction and
development of Real Estate Buildings and Apartments in selective
areas of Dhaka, Chittagong and some other important cities of
Bangladesh. Two associated ventures under this group named MINARAT
HOUSING ESTATE LTD and XENOVALLEY HOLDINGS LTD have been performing
the construction and development of real estate and housing
projects, since 1996.
Development of Model Townships (Satellite Towns): It engages a group
of highly skilled professionals for the development of Housing
Complexes especially in urban areas. It expedates the construction
of housing developments in rural areas of Bangladesh with some
modalities like Model Villages, Satellite Towns, Parks, Casinos,
Resorts etc. An associate concern of this Group named XENOVALLEY
MODEL TOWN (Pvt.) LTD was established to perform its projects.
Architectural and Structural Design Consultancy: It deals with the
consultancy works of construction and development works of this
venture. It has been running with highly experienced professional
Engineers and Architects who are quite conversant with various
modalities of the construction works. An associate concern of this
Group named DESIGNCARE (LTD) has been formed to organize this works.
Urban & Deveopment Projects: The group is significant's concerned
with the slow-pace of development of the country especially in the
urban areas. The city areas are being developed coping up with the
present limitations of our poor infra-structure. But it is
significantly required to ensure sustainable infra-structure while
developing the urban areas. XENOVALLEY PINK CITY, VIZIOUS PARKS are
the projects to serve the city dewellers with the complete
approaches of estate living.
Multimedia and Graphics Design: The expert computer designers of
this group has launched a new venture named ICS MULTIMEDIA to
deliver exclusive graphics presentations. High quality audio, video
and multi-media presentations and animation features are served
through this venture.
UP-COMING PROJECTS:
Pink City Seven Star Hotels:
We are eager to start working recently on a Seven Star Hotel which
will be an unique blend of the best of Eastern and Western
hospitality in an atmosphere of unmatched service at its flagship
hotel. The group is dedicated to redefine the experience of hotel
forever providing luxurious comfort, modern facilities and intuitive
technology combined with exceptional, personalised services in it.
Pink City International University:
A world standard Internaltional University will be founded where
talents from every corner of the globe breathe life into the
University's enormous teaching and research enterprise, and the
knowledge they produce and transmit is unconstrained by boundaries
on a map.
Pink City Hospitals Ltd:
Pink City Hospital Ltd., 500-bed community hospital will be the
state-of-the-art facility, a model in advanced healthcare design. It
will initiate, develop and maintain high quality and safe health
care services using sound business practices and fiscal
responsibility. In addition, it will provide world standard
educational programs for health professionals and for the public,
and participation in programs of clinical research. We represent all
medical specialties and offer a wide range of medical, surgical,
diagnostic and wellness programs.
Pink City Amusement Parks:
Whether any one will visit for the first time, or the hundredth, one
will feel it ... the anticipation, the expectation. A day at one of
Orlando's fabulous theme parks is a day like no other. Parents and
kids, grandparents and couples, student groups or family reunions
...one notice them all enthralled. Music envelopes all, the aromas
are tantalizing, and a kaleidoscope of color greets all at every
turn.
XENOVALLEY MODEL TOWN (BD) LTD
Our Vision
The Preferred Gateway for Exceptional Real Estate Experiences
Our Mission
Dedicated to creating exceptional real estate experiences for our
customers and communities through the passionate delivery of Truly
Remarkable Service.
We pledge to promote a enjoyable, fulfilling and respectful
environment, one that is open to change and innovation,providing
personal growth opportunities for all.
Our Business Principles
1. We consistently treat everyone with courtesy and respect.
2. We are Goodwill Ambassadors who always speak positively about our
industry, our company and each other.
3. We identify and anticipate the needs of others and are empowered
to take actions that exceed their expectations.
4. We embrace our Vision and Mission believing that our individual
performance affects the success of everyone.
5. We will continually focus on Primary Services and incorporate
these services as an integral part of our business model and enhance
our value proposition.
6. Our demeanor, appearance and facilities reflect our high
standards.
7. We encourage an open exchange of ideas throughout the
organization.
8. We are committed to identifying inefficiencies and communicating
concerns, thus enabling us to improve our performance and systems.
9. We are responsible for protecting the assets and resources of our
company.
10. We utilize our superior tools, resources and systems to provide
our customers with exceptional service and guidance.
11. To provide the highest level of customer service, we support our
family of companies and strategic partners.
12. We seek opportunities to recognize excellence.
13. As people of integrity, we conduct ourselves with the highest
ethical standards.
14. We foster a culture where diversity is valued and promote an
environment free of harassment and discrimination.
In a nutshell:
Customer focus – we exist because of our customers. It is our
customers who acquires our habitats and recommend us to other
potential customers. Therefore we strive to delight them by all the
premium amenities of living.
Innovative R&D – The global business arena has become very
competitive and in order to thrive, it is essential that we should
always be innovative and creative in our R&D process with new
product mix, creative ideas & strategies to acquire and retain our
valuable customer base as well as to sustain in the global business
to business strategies.
Nothing is impossible – We are driven by a “Can Do” attitude. We
believe that nothing is impossible when we are passionate and
devoted about what we do.
CORPORATE PROFILE
"Enhancing the living standards," our corporate statement,
encapsulates all that we stand for and aspire to—a brighter future
for society and everyday life through innovative green living
concepts.
We start our journey on 1995 with a vision to become number one in
real estate industry of Bangladesh. The brain behind crafting
contemporary green living abodes was non-other than our chairman and
managing director. He had a dream, a dream to cater global standard
living concept in urban dwellers of Bangladesh based on current
market dynamics. We are the first and only one who has created such
a concept and still stands as distinctive as other developers in the
real estate industry.
THE PINK CITY – Duplex Homes with Landed Property
Green Living with urban lifestyle
The urban dwellers of Dhaka city always dreaming for living areas
with greeneries, tress and plants, open spaces and lakes. A place
with a little touch of green, living in a eco-community with caring
and sharing neighbors, and breathing clean air, fresh air both
inside and outside all year long. Unveiling the dreams of urban
dwellers and cooping with the eco-friendly environment, The Pink
city was developed with significant aspects of green architecture.
Meticulously – planned and perfectly designed, the sleekly modern
exterior of The Pink City belies the luxury and richness of the
interior, sitting serenely in a guarded community over looking the
green landscaping and enveloped by luxuriant foliage, The Pink City
is an affluent community of peace and tranquility.
The Best Brand of Living
The Tapestry of Grace
Immaculately designed for the cream de la cream of societies finest.
The architecture here is in creating spaces that interrelates,
provokes and titillate the green senses. With the casual open
layout, every composition of the architectural design exudes eminent
and distinguished grace. The open spaces reach out to frame the view
of an area of recreational or amenity land planted with grasses that
are a standard feature of ornamental private lawns. The location of
the open–to-sky terrace, ornamental private lawns and the car porch
enjoy sunlight to breathe life and harmony, interconnecting the
outdoor to the indoor.
Reviving The Living Standards
The Contemporary urban abode
The Pink City offers all the best valued living elements that
requires for your daily life style. It has all the sufficiently
designed utility installations and eco-friendly sewerage system to
ensure healthy and environment friendly living. It has provisions
for all the community amenities for expedient living. An English
medium school with GCE standard curriculum has been established to
provide preeminent learning for community children’s. A mosque for
religious purpose and a commercial area with retail outlets to
furnish the daily needs of The Pink City dwellers. A lake to create
a recreational environment among The Pink City dwellers. Other than
the above mentioned features each Pink City dwellers will enjoy
their own private green lawns.
Gated & Guarded Community
Measures of Protection
Live and breathe easily with the advantages of modern security
systems such as perimeter fencing with constant round-the-clock
protection. The visitor’s management system provides a data entry
system to track visitors on date basis. And for added peace of mind
24 hours security surveillance will be available on the premises. So
feeling safe and secure is no longer an option.
BUSINESS STRATEGY
Supporting corporate commitment to innovation and sustainable
operations we have a solid management structure backed by balanced
management initiatives that stem from three key initiatives: steady
Growth, Constant Profitability and bestow Efficiency.
At the same time, we actively promote corporate social
responsibility (CSR) initiatives based on our Corporate Mission and
Principles. A key priority is ethical and legal compliance through
strengthening internal controls to ensure balance management
structure, and other educational measures implemented across the
entire consolidated group of associated companies. In addition, we
work diligently to protect the environment. Among a host of
initiatives, we strive to amplify the level of green surroundings
and foster a green living society.
BUSINESS SPECIFIC R & D
Our ambition since its foundation has been to create the
highest-quality living constructions that will absolutely delight
its customers. We have pursued R&D activities following themes
encapsulated by the words: “intelligence,” sensuousness,” and
“reliability”. This approach has helped the Company to continuously
propose new forms of housing. And the development of revolutionary
new homes and has underpinned our development prowess. Under our R&D
structure, we intend to further bolster our R&D capabilities to
realize, using our proprietary technologies, even more creative and
innovative expressions of “quality.”
Human Resources:
Our workforce is strongly multi-cultural and have a devolved
structure having wide freedom of action and responsibility for its
operations. Decisions are made as close as possible to the
stakeholders of each business, within a framework of principles,
standards, policies, strategies and delegated authorities. We are a
leading real estate business organization in the industrial sector
employing more than 2,00 employees directly and a further 2,000
indirectly as contractors, sub-contractors, distributors and
suppliers.
Human Resources has responsibility for energising, developing,
retaining and attracting truly talented people all around the
company. And with almost 2000 people working for our company,
covering 4 markets throughout the world,one can imagine how
challenging, yet fulfilling, a career with us could prove.
A key part of our work is helping nurture an open, confident and
winning culture, where we are all aligned in delivering consumer
satisfaction. It’s our job to ensure that people have the
opportunity to release their energies in a constructive and focused
way. We want our employees to have a clear vision for the business
and to foster enthusiasm to drive superior performance. Furthermore,
we expect our leaders to engage with their teams and to develop
their people.
Our culture also encourages ongoing development, so our role
includes optimising personal and organisational learning in order to
leverage the capability of both the business and the individual to
establish the company vision.
We strive to match the needs of the organisation and individual
aspirations and encourage personal fulfillment. Therefore, success
is recognised in ways which are relevant to the individual.
HR Mission Statement
We are committed to building sustainable competitive advantage for
ICS Business Group through the quality, the capability, and
ultimately the performance of our people.
We aspire to be a world class HR function recognized for its
business focus and its support to ICS Business Group management and
associates.
Values & Behaviors
Values and behaviors should serve each & every employees as
guidelines and benchmarks in daily work and should especially be
helpful during the annual performance review.
We at ICS Business Group strive to be:
• Results driven
• Customer and quality focused
• Innovative and creative
• Competent
• Dedicated to best-practice leadership
• Fast, clear, action oriented, taking initiative
• Expecting empowerment and accountability
• Committed to our work and self-disciplined
• Living a culture of mutual respect, candor, trust, integrity, and
loyalty
Open in our communication, partnership and collaboration,
compassionate
Areas covered by HR within our organisation includes
Managing performance
• Measuring & aligning performance
• Rewarding performance
• Managing & administering benefits
Managing organisational learning and development
• Managing change
• Designing & developing the organisation
• Managing organisational climate
• Learning in the organisation
Resourcing
• Recruiting
• Selecting and assessing
• HR planning
Managing careers and development
• Assessing competencies and potential
• Career development systems
• Coaching and mentoring
• Training and development
Managing employment relations
• Managing employment legislation
• Managing workplace relations
• Managing HR customer services
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